Bloggers and Vloggers

As a blogger, vlogger or online publisher, you have a reputation to protect.

With your work being internet based, you’re exposed to some very specific risks - and given the worldwide nature of social media, the risks are global. If you use Twitter, Facebook, Youtube, Vimeo, Instagram, Snapchat, LinkedIn or any other social media platform, these risks apply to you:

• Are you talking about products or celebrities? What if you get your facts wrong, offend someone, or just say the wrong thing?
• What if someone posts something on your behalf? Your reputation is the one at stake
• Are you posting images? Do you have the right permissions and licences? What if you use last season’s product image? Aerial shots from drones require particular permissions.
• Are you publishing someone else’s review? Who owns the copyright – you or the author?
• Are you promoting a product? Have you declared your interest to your readers/followers/subscribers?
• How safe is the data of your subscribers – and how good is your Privacy Policy?

Everything you do and say on social media could affect the reputation you’re building, and if you inadvertently defamed someone or breached someone’s intellectual property, you could have a costly lawsuit on your hands.

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